Social Media and Digital Marketing Manager [B2B]

Etobicoke, ON

Mitrex, an Integrated solar and construction solution provider, is looking for an experienced, proven, Social Media and Digital Marketing Manager to grow our online B2B community for the purposes of improved awareness, engagement, and to generate qualified leads for our sales team.

Mitrex is a world-class developer and manufacturer of Building Integrated Photovoltaic (BIPV) Cladding Systems for buildings and large structures [Mitrex.com]. As the world's first manufacturer to develop customizable "solar" cladding solutions that effectively compete against traditional cladding panels, we are on the verge of revolutionizing the construction industry and moving the world toward a sustainable future, one building at a time. Do you share our vision? Then this might be the place for you.

Competencies

- 5+ years of progressive experience building social media communities in the B2B space

- 3+ years of progressive experience in B2B search engine optimization [SEO] and search engine marketing [SEM]

- A deep understanding of the strategic and operational aspects of social media and digital marketing

- Exceptional communication skills and creativity

- Outstanding organization, planning and execution skills

- Extensive experience using Social Media and digital marketing/management tools such as Hootsuite, Mail Chimp, GetResponse, Yoast SEO, etc.

Responsibilities

- Design, develop and execute social media strategies

- Establish and manage corporate social media accounts (LinkedIn, Instagram, Twitter, Pinterest, YouTube, and Facebook),

- Liaise with Business Development, Sales, and Graphic Design teams to coordinate, lead, and increase engagement, follower base, and notoriety

- Create and manage the editorial calendar for advance approval, from conceptualization to content development to ultimately posting content

- Create and oversee the creation of shareable content (including written, images, and short video content) and

- Keeping track of performance analytics and KPIs

- Contribute to the development of online marketing strategies through the experimentation and testing of different ways to increase engagement and brand awareness

- Learn the Mitrex corporate target markets, cultural targets, mission, brand voice and brand image, and how they conform to specific needs of each social media platforms while demonstrating awareness of all social media dos and don’ts

- Assist in managing, responding to, and collecting comments, customer inquiries, and sales leads, to foster positive online engagement

- Collaborate with the marketing team to ensure a high standard of content that encourages engagement and brand awareness

- Analyze and research ad and social channel options, quantify effectiveness, and weigh benefits

- Create and coordinate social media campaigns

  • Bi-monthly/monthly campaigns with all posts in featured themes (colour themes, subject themes, picture themes, events…)
  • Research the most effective hashtags specific to each campaign
  • Effectively use Google, Facebook, Twitter PPC ads (etc.) in tandem with campaigns
  • Track campaign effectiveness: clicks, views, impressions, follower conversions, and engagement
  • Structure future campaigns based on past campaign effectiveness

- Manage all aspects of the Mitrex.com website and blog including:

  • Creating the blog schedule
  • Working with the content and copywriters
  • Do SEO/SEM management, and Google PPC ads
  • Perform user analysis, market analysis, and keyword research

 

WHAT WE OFFER:
- Salary of $50k-$65k/year depending on experience, skill sets, and capabilities plus BONUS based on performance.
- Exceptional opportunity for personal growth and development
- Excellent working environment and company culture
- Stability – We have been in business since 2003.
- Growth — We are growing rapidly
- A full-time position

COVID-19 considerations:
We have implemented extensive measures for Covid-19 workplace safety procedures including physical distancing, masks, increased cleaning/sanitizing frequency, glass partitions between desks, etc.

 

AODA Considerations:

Mitrex Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

 

Process:

We are an equal opportunity employer that welcomes candidates from diverse backgrounds. Candidates who are legally entitled to work in Canada (without employer sponsorship) and can commute to the office every day are welcome to apply.

We thank all applicants in advance for their interest in our company. However, due to the number of applications we receive, only qualified candidates will be contacted. No phone calls (except for accommodation requests) or unsolicited agency calls, please.

 

 

Be the first notified of new relevant jobs
 
Click
Here
Close